Operations
Going Green Can Be Good for the Bottom Line
Sustainable operations and greater growth can go hand in hand.
Researchers: Özge İşlegen
一月 4, 2016
Politics & Elections
To Rally Your Base, Buy Air Time
How political advertising is a zero-sum game.
Researchers: Jörg L. Spenkuch and David Toniatti
一月 4, 2016
Marketing
How Much Do You Trust a Talking Raisin?
For some audiences, a “spokesthing” is more persuasive than a spokesperson.
Researchers: Rima Touré-Tillery and Ann L. McGill
一月 4, 2016
Social Impact
How Hateful Rhetoric Can Create a Vicious Cycle of Dehumanization
The way we feel perceived can have dangerous consequences.
Researchers: Nour Kteily, Gordon Hodson and Emile Bruneau
一月 4, 2016
Leadership
Podcast: Get the Most from Your Newest Team Members
Onboarding advice for organizations big and small.
Researchers: Col. Brian Halloran and Troy Henikoff
十二月 10, 2015
Social Impact
The Danger of Dehumanizing Others
People who think other groups are less evolved are more likely to support retaliation against them.
Researchers: Nour Kteily, Emile Bruneau, Adam Waytz and Sarah Cotterill
十二月 8, 2015
Data Analytics
Blinded by Statistical Significance
Putting too much stock in an arbitrary threshold may lead to bad decisions.
Researchers: Blakeley B. McShane and David Gal
十二月 7, 2015
Who Else Is Affected by Activist Investors?
Debtholders are bystanders with a lot on the line.
Researchers: Jayanthi Sunder, Shyam Sunder and Wan Wongsunwai
十二月 7, 2015
Operations
A Gentle Nudge Can Increase Participation in MOOCs
Reminders to collaborate benefit students in massive open online courses.
Researchers: Dennis J. Zhang, Gad Allon and Jan A. Van Mieghem
十二月 7, 2015
Marketing
How We Shop Differently on Our Phones
What’s in your cart? Depends on the device you are using.
Researchers: Rebecca Jen-Hui Wang, Edward Malthouse and Lakshman Krishnamurthi
十二月 7, 2015
Marketing
You Can Taste the Benevolence
If your customers know you donate to charity, will they like your products more?
Researchers: Alexander Chernev and Sean Blair
十二月 7, 2015
Social Impact
Design Thinking Isn’t Always the Answer
The most durable solutions for social change come from within communities.
Researchers: Klaus Weber
十二月 7, 2015
Data Analytics
Tips for Building an Analytics Team
How to hire and keep data analytics superstars.
Researchers: Eric T. Anderson, Dan Wagner, Leslie Hampel and Scott Jones
十二月 7, 2015
Leadership
How to Master Situational Leadership
A military perspective on building trust up and down the ladder.
Researchers: Col. Brian Halloran
十二月 7, 2015
Innovation
Does Your Company Need a “MacGyver”?
A scrappy insider might be the best innovator for your business.
Researchers: Jean Egmon and Joe Tallarico
十二月 1, 2015
Careers
A DIY Guide to Career Growth
Eight ways to develop your potential—instead of waiting for your manager to take the lead.
Researchers: Carter Cast
十一月 3, 2015
Strategy
To Grow Your Company, Create Products from Services
For service-based businesses, scaling requires a strategy shift.
Researchers: Mohanbir S. Sawhney
十一月 2, 2015
Marketing
When Retail Prices Cross the Line
Manufacturers should be strategic in enforcing minimum advertised price policies.
Researchers: Ayelet Israeli, Eric T. Anderson and Anne T. Coughlan
十一月 2, 2015
Strategy
Scaling Tips for Business Growth
A focus on your company’s unique capabilities can lead to sustainable growth.
Researchers: Michael J. Mazzeo
十一月 2, 2015
Social Impact
Communities Are Partners, Not Beneficiaries
Advice for getting global health projects off the ground.
Researchers: Juliet Sorensen
十一月 2, 2015
